Even though there has been a steady decline in regards of targeting our youth with sugar or candy type advertisements; there appears to be a direct correlation with fast food restaurants and catering their commercials towards children (Archives of Pediatrics and Adolescent Medicine, 2010).
What exactly does this mean for all of the wonderful children in Utah? What are both the short and long-term implications associated with it? Are there severe consequences in the nearby future or is all of this just an overreaction to nothing of concern?
One thing is for certain here...the amount of advertisements geared toward our youth seem to only go onward and upward. This particular issue deserves to be at least examined a little closer before completely disregarded. Especially if you are a business owner of a restaurant or fast food joint. You might want to raise your consciousness and be more aware of your audience. Then again, you may be a part of the masses and want to directly target our youth in all of your advertising efforts?
It is the opinion and stance of this newspaper that this type of advertising behavior can only have a negative (adverse reaction) to our children. One, being that they are learning from a young age that fast food is good or even healthy for them and that they can eat as much as they want. Two, because of the first poorly adopted belief system our youth are much more highly at risk for obesity and other health related complications.
As it stands, Salt Lake city Review is unaware of any true fast food chain that is helming people loose weight and become more healthy. However, to help us eat crow, we will admit that Subway Sandwiches is doing a great job in leading the way for a healthier fast food generation. Albeit, even Subway has some sandwiches that are disgustingly high in caloric count and they are just barely catching on that parents are becoming more health conscience by offer a whole grain flax seed flat bread. They are definitely headed in the right direction.
In summary, parents beware that your youth are being programmed as to what they should eat and it is your duty to help them make healthier choices so long as they live under your roof. If you want a double whammy, why not open up your own health conscience fast food chain to help our Utah Youth out?!